Autumn/Winter 2023/24 Sees Apparel Designed To Transition from Active-to-Everyday

We are living through turbulent times, despite this the activewear market is growing. Experts predict the category will be worth $547 bn globally by 2024.  

Much of the sector's growth has been linked to the explosion of athleisure. COVID-19 has also served as an accelerator to further blur the lines between work, life and play. At the same time a rising acceptance of comfort wear worn in previously more formal contexts is driving demand. Hyper functional athleisure styles that work from active-to-everyday are winning. But what is next for this category?

A market crowded with sporting giants, fast fashion brands, DTC and luxury players, it’s now more important than ever for savvy brands to standout and evolve their offer with the latest market trends. Alex Ingildsen, CCO at LTP Group confirms this stating

“Athleisure is highly competitive; therefore, brands need to stay-ahead and strategize to gain market share. Our digital trend forecast is strategically developed to cater to their needs. The book includes all the need-to-know trends that are driving the market”

For Autumn/Winter 2023/24 aim to build on the success of the athleisure market with the hottest trends of the season: Active Workwear, Freshman Prep and Offline-wear

Read on for more details.

Athleisure Takeover At Work

As consumers seek greater work-life balance and flexible work routines become the new norm, active workwear emerges to address these changing consumer needs. Comfort styles that were adopted on mass during the pandemic will be smartened to take the consumer from work-to-workout. The suit jacket crafted in active fabrics is key with functional pockets.

Athleisure Takeover At Home

An evolution of the comfort boom, Offline-wear celebrates relaxation and promote self-care. Versatile styles are key with controlled volume to amp up the cozy aesthetic. Use soft brushed fabrics, muted colors and pared back designs. Line a pocket with cellphone blocking fabric to encourage consumers to truly rest.

Athleisure Rewind

With high levels of uncertainty and instability, customers look to happier times by coveting a preppy 1990s college kid cool aesthetic. Collegiate styles feature iconic colorblock, bold tipping and vintage badges. Look to the archive to rework nostalgic pieces for the new season. Personalisation adds another dimension to this theme. 

How To Get The Complete Autumn/Winter 2023/24 Sport And Outdoor Forecast

The latest forecast features the must-have trends and insights designed to validate your instincts and drive new season developments. Existing customers and partners can contact Jurgita, New Bizz department (lt.sales@ltpgroup.com) for their exclusive copy of the Autumn/Winter 2023/24 sport and outdoor forecast. Produced seasonally by trend expert Chantell Fenton. This resource is created as part of the companies Value Added Services which are strategically developed to provide brands with the tools, they need to connect the dots. This suite includes:

LTP Consciously Crafted

3D Product Visualization 

Sustainability Solutions Accelerator

Product Design & Development, Creation and Innovation 

360° Innovation book 

Seasonal Trend Analysis for the Sport & Outdoor Industry 

The Sport & Outdoor Apparel Network

About LTP

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, cycling, outdoor, urban performance, performance running and organic & lifestyle apparel. LTP was established in 1991 and now spans two continents - Europe and Asia with 6 fully owned factories. Our European Innovation Centre is located in Kaunas, Lithuania and our Asian Innovation Centre is located in Ho Chi Minh City, Vietnam. We have a bluesign partner factory in all 5 countries where we operate (Lithuania, Ukraine, Romania, Belarus and Vietnam).

LTP consists of two divisions: LTP Garment and LTP Furniture producing in twelve fully-owned factories.

About Chantell Fenton

Chantell is an experienced performance sportswear designer and trend forecaster, with a passion for wellness, technology and function-first design. Chantell has an in-depth knowledge of how to spot and translate the must-have trends and macro shifts for the sports and outdoor industry. For more details visit www.chantellfenton.com