Top 10 most followed men’s running brands

September 2020

Men's running among the top 3 expanding performance trends for men

LTP Group recognizes a high trend for men’s running apparel in the past few years, and we believe that the trend will expand even more in the time to come. Together with urban performance and biking apparel, mens running is among the top 3 expanding performance trends for men.

For the first time, LTP group is looking at the most followed mens running brands on Instagram. This article presents top 10 running brands that had the most followers in 2020.

Please keep in mind that the analysis is including brands with the majority of turnover coming from men’s running apparel only. We know that many brands such as Adidas, Nike, 2XU On Running, Inov-8, Gore Wear, Falke, Rockay, Newline etc. all have running apparel categories, but the majority of turnover comes from a different product category (eg. shoes, socks, as well as other active wear product lines).

For reliability reasons, we have analyzed the number of hashtags created, when typing in the brand name. We believe hashtags are important and give a good measure of the popularity of the brand.

Below you can find the best performing mens running apaprel brands in terms of the highest number of followers on Instagram in August, 2020.

#10 FAR Running, Spain, founded in 2016 – 5.954 followers & 309 hashtags

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#9 Soar Running, United Kingdom, founded in 2015 – 6.881 followers & 1.831 hashtags

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#8 Tribe Sports, United Kingdom, founded in 2010 – 13.300 followers & 6.135 hashtags

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#7 Ronhill, United Kingdom, founded in 1970 – 15.300 followers & 33.248 hashtags

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#6 Iffley Road, United Kingdom, founded in 2012 – 22.000 followers & 2.738 hashtags

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#5 Runjanji, USA, founded in 2012 – 28.600 followers & 5.632 hashtags

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#4 Saysky, Denmark, founded in 2013 – 31.100 followers & 46.370 hashtags

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The Danish brand, Saysky was established in Copenhagen, Denmark and has the highest amount of hashtags from our list by far. With a mission to create premium performance sportswear with an urban and casual attitude, Saysky has managed to expand themselves as one of the leading brands for men’s running. Today, it is hard not to find the brand, when you walk around in Copenhagen, but more impressively Saysky has managed to establish themselves in the global industry.

#3 Satisfy Running, France, founded in 2015 – 36.700 followers & 3.165 hashtags

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With third most followers, we find the French and Paris created brand, Satisfy Running. This brand really stands out from the rest with its technical designs and self-made fabrics. Compared to other brands on the list, Satisfy Running is among the highest price level while they strive to provide the best fit and quality in the industry.

#2 Ciele Athletics, Canada, founded in 2014 – 46.700 followers & 26.700 hashtags

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As the runner up for most followers, we find the Canadian brand Ciele Athletics. A simple idea is usually the best idea, especially in this complex world of ours. We seem to always be wanting more. A little is never enough. Big everything. More everything. Mass produce everything. The reality is that you don’t need more. All you need are things that last. Not the flavor of the week, but the flavor of the century. Well-fabricated and well-thought out. It goes beyond design and should only remain in that philosophy. A fragment of thought imprinted into your brain.

#1 Tracksmith, USA, founded in 2013 – 77.300 followers & 15.185 hashtags

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As of August 2020, the most followed men’s running brand is Tracksmith with 77.300 followers. The brand is founded in New England in 2013 and has expanded tremendously the past few years. Tracksmith is headed by the co-founder of Rapha, Luke Sheybeler and Matt Taylor, and with their strong concept for men’s running apparel, it will be interesting to see how far they are able to go with Tracksmith in the time to come.

Below is the top 10 list of the most-followed men’s running apparel brands on Instagram in 2020

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Feel free to contact CCO Alex Ingildsen - ali@l-t-p.com, if you want to be informed about the rating of your running apparel brand. Please also feel free to reach out, if you feel like we are missing any brands.