Top 20 most growing Athleisure Brands

July 2020

WHICH WAS THE FASTEST-GROWING ATHLEISURE BRAND ON INSTAGRAM?

The activewear revolution is here to stay. Athleisure brands are continuously increasing their market footprint. Following our article on Instagram’s MOST-FOLLOWED ATHLEISURE BRANDS 2020, today we present which were the fastest-growing in 2020. To maintain higher growth in a relatively saturated athleisure market, brands have to find ways to stand out and attract new buyers. This article presents which athleisure brands seem to have done it the most successful in terms of the highest growth rate of Instagram followers in a year.

Below you can find the fastest-growing athleisure brands on Instagram in 2020 among 565 athleisure brands.

#10 TWOTAGS, AUSTRALIA, FOUNDED IN 2017, 76.700 FOLLOWERS (97% GROWTH)

#9 STRONGER, SWEDEN, FOUNDED IN 2013, 522.000 FOLLOWERS (104% GROWTH)

#8 ECHT, AUSTRALIA, FOUNDED IN 2014, 380.000 FOLLOWERS (126% GROWTH)

#8 ECHT, AUSTRALIA, FOUNDED IN 2014, 380.000 FOLLOWERS (126% GROWTH)

#6 ALANIC, USA, FOUNDED IN 2005, 40.000 FOLLOWERS (141% GROWTH)

#5 PUBLIC REC, USA, FOUNDED IN 2015, 45.700 FOLLOWERS (142% GROWTH

#4 PHANTOM ATHLETICS, AUSTRIA, FOUNDED IN 2010, 103.000 FOLLOWERS (144% GROWTH)

#3 CASALL, SWEDEN, FOUNDED IN 1984, 64.200 FOLLOWERS (146% GROWTH)

A Swedish brand Casall, founded in 1984, is one of the oldest athleisure / fitness brands on the list. As of April 2020, it has 64.200 followers on Instagram. The brand managed to grow Instagram followers by 146% compared to last year.

#2 CLS SPORTSWEAR, FOUNDED IN 2016, 466.000 FOLLOWERS (205% GROWTH)

The second most growing athleisure brand is CLS Sportswear, an American brand founded in 2016. Significant increase in the number of followers (205% growth) secured CLS Sportswear a place in the TOP 20 list of the most followed athleisure brands on Instagram in 2020. As of April 2020, the brand has 466.000 followers.

#1 KORAL ACTIVEWEAR, USA, FOUNDED IN 2013, 407.000 FOLLOWERS (260% GROWTH).

The most growing athleisure brand on Instagram in 2020 was an American brand Koral Activewear, founded in 2013. It grew by 260% and now has 407.000 followers.With the dawn of the Internet age and availability of endless possibilities to grow business online, a great deal of new athleisure brands was established in the last century. For most of them, Instagram became the most important marketing and even sales channel.Table below presents which athleisure brands had the highest growth in the number of their Instagram followers in 2020. The SoMe athleisure analysis 2020 prepared by LTP now includes 565 athleisure brands, and to join the list, brands must have a separate Instagram profile for their athleisure collection and minimum 15.000 followers in 2019.

Most growing athleisure brands in 2020.PNG

Feel free to contact CCO Alex Ingildsen - ali@l-t-p.com, if you want to be informed about the rating of your athleisure apparel brand.

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