3 Volume-driving Print Trends Active Brands Should Feature for Autumn/Winter 2023/24

July 2022

The Print and Pattern Trends to know for the Sports Industry

Here we the 3 biggest print and graphic trends as featured in our seasonal forecast created in collaboration with designer/trend forecaster Chantell Fenton.

This season newness doesn't always mean unexpected silhouettes, update carryover styles with surface pattern and clever details to create an elevated core range. For print and pattern focus on Organic Forms, Winter Florals and Terrain Textures for a standout look which is commercially relevant. Alex Ingildsen, CCO at LTP Group states

“Today established consumers expect novelty and innovation if they are to part with their money.”

For that reason, get ahead with the need-to-know graphic trends.

Image source: Krakatau | Rhona MacKillop

Organic Forms Inspire All-over prints and Colourblocks

Organic forms replace angular blocks in A/W 23/24. Look to the art scene to inspire cutouts and curves with a pared-back collage aesthetic. Inspiration is drawn from Erin O'Keefe's photographs of hand-painted collages. Opt for colourblocks or simplified all-over prints that are strategically placed to contour the silhouette.

Winter Florals Dominate New Season Activewear

As consumers are increasingly inspired by nature, botanical florals add an element of femininity to activewear. Use to update core or carryover styles as consumers opt for silhouettes that feel familiar whilst print and graphics provide newness. All-over and placement renditions on dark grounds provide a winter take on the perennial trend.

Terrain Textures are the new “non-print”

Channel a grittier aesthetic with terrain textures inspired by the great outdoors. A play on this seasons camouflage, close-to-skin performance apparel is designed to blend with the athletes surroundings. Opt for murky renditions with a combination of matte and shine to add depth to the print.

How To Get The Complete Autumn/Winter 2023/24 Sport And Outdoor Forecast

The latest forecast features the must-have trends and insights designed to validate your instincts and drive new season developments. Existing customers and partners can contact CCO Alex Ingildsen (ali@ltpgroup.com) for their exclusive copy of the Autumn/Winter 2023/24 sport and outdoor forecast. Produced seasonally by trend expert Chantell Fenton. This resource is created as part of the companies Value Added Services which are strategically developed to provide brands with the tools, they need to connect the dots. This suite includes:

LTP Consciously Crafted

3D Product Visualization

Sustainability Solutions Accelerator

Product Design & Development, Creation and Innovation

360° Innovation book

Seasonal Trend Analysis for the Sport & Outdoor Industry

The Sport & Outdoor Apparel Network

About LTP

LTP is a Danish owned garment manufacturer for +60premium brands within active sportswear, cycling, outdoor, urban performance, performance running and organic & lifestyle apparel. LTP was established in 1991 and now spans two continents - Europe and Asia with 6 fully owned factories in 5 countries (Lithuania, Ukraine, Belarus, Romania and Vietnam). Our European Innovation Centre is located in Kaunas, Lithuania and our Asian Innovation Centre is located in Ho Chi Minh City, Vietnam. We have a Bluesign partner factory in 4 countries where we operate (Lithuania, Ukraine, Belarus and Vietnam).

About Chantell Fenton

Chantell is an experienced performance sportswear designer and trend forecaster, with a passion for wellness, technology and function-first design. Chantell has an in-depth knowledge of how to spot and translate the must-have trends and macro shifts for the sports and outdoor industry. For more details visit www.chantellfenton.com