20 most followed Outdoor apparel brands

February 2021

The front-runners in Outdoor

It is the time of year where the big outdoor apparel brands present their latest collections at the dominant fairs, this year virtually of course. The world’s leading trade show for sports, ISPO is being held as an online event from the 1st-5th February 2021. Alex Ingildsen, CCO at LTP Group states

“ISPO is always an exciting show for us, we see traditional and emerging brands innovating with sustainable solutions, superior technical fabrics, cutting-edge manufacturing technologies and meticulous attention to detail.”

LTP Group has for some years been conducting a social media (SoMe) analysis among more than 400 outdoor apparel brands showing which brands have most followers on Instagram, and which brands are growing mostly from year to year.

Image source: Patagonia

Below you can find the best performing outdoor apparel brands (Instagram) in 2021:

#10 Canada Goose, Canada, founded in 1957 – 681.000 followers

Image source: Canada Goose

#9 Mountain Hardwear Gear, USA, founded in 1993 – 695.000 followers

Image source: Mountain Hardwear

#8 Black Diamond Equipment, USA, founded in 1989 – 873.000 followers

Image source: Black Diamond Equipment

#7 Salomon, France, founded in 1947 – 918.000 followers

Image source: Salomon

#6 Arc’teryx, Canada, founded in 1991 – 919.000 followers

Image source: Arc’teryx

#5 5.11 Tactical, USA, founded in 2003 – 1.100.000 followers

Image source: 5.11 Tactical

#4 Quiksilver, USA, founded in 1976 – 2.300.000 followers

Image source: Quiksilver

#3 Moncler, Italy, founded in 1952 – 3.500.000 followers

Moncler 3 Grenoble. Fall 2020 RTW. Image source: Moncler

#2 Patagonia, USA, founded in 1973 – 4.600.000 followers

Image source: Patagonia

#1 The North Face, USA, founded in 1968 – 4.800.000 followers

The North Face x Supreme. Image source: The North Face

The first positions of the most followed outdoor apparel brands remain unchanged for several years in a row. The list is mainly occupied by the brands from the largest exporters of outdoor apparel: USA, Italy, Switzerland and France.  

Top 20 Outdoor Apparel brands on Instagram 2021. Image source: LTP Group

Feel free to contact CCO Alex Ingildsen - ali@ltpgroup.com, if you want to be informed about the rating of your outdoor apparel brand. Please also feel free to reach out, if you feel like we are missing any brands.

About LTP

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, outdoor, athleisure and sustainable fashion. LTP was established in 1991, and is probably the biggest Sport & Outdoor garment manufacturer in Europe with bluesign & GOTS setups in Lithuania, Belarus, Ukraine and Vietnam

LTP consists of two divisions; LTP Garment and LTP Contract Furniture producing in nine fully-owned factories.