Top 20 Most Followed Athleisure brands
WHICH ATHLEISURE BRANDS GAINED A MASSIVE FOLLOWING ON INSTAGRAM IN 2020?
For the third year in a row, LTP group is looking at the most followed and the fastest-growing athleisure brands on Instagram. This article presents TOP 20 athleisure brands that had the most followers in 2020.
The trend of comfortable, functional fashion has been growing for a while now, and it seems that 2020 will see the athleisure trend gain momentum. For the past few decades, the popularity of athleisure products grew mainly due to a growing consumer focus on health and wellness. However, around the world imposed lockdowns to combat the spread of COVID-19 will have added impetus to the athleisure trend. In the time of COVID-19, I believe for most of us, activewear became the only outfit for many occasions.
Below you can find the best performing athleisure brands in terms of the highest number of followers on Instagram in 2020.
#10 Bombshell Sportswear, USA, founded in 2014 – 606.000 followers (40% growth)
#9 Vanquish Fitness, United Kingdom, founded in 2013 - 733.000 followers
#8 Ivy Park, United Kingdom, founded in 2016 - 750.000 followers (52% growth)
#7 Spiritual Gangster, USA, founded in 2004 - 765.000 followers (18% growth)
#6 Alphalete, USA, founded in 2015 - 887.000 followers (39% growth)
#5 Doyoueven, Australia, founded in 2012 - 1 mio followers
#4 Fabletics, USA, founded in 2013 - 1.4 mio followers (49% growth)
#3 Alo Yoga, USA, founded in 2007 - 2.4 mio followers (60% growth)
#2 Lululemon, Canada, founded in 1998 - 3.2 mio followers (14% growth)
#1 Gymshark, UK, founded in 2012 - 4.2 mio followers (56% growth)
The booming number of followers for athleisure brands shows that Instagram is already the leading platform for the fitness wear industry. While several most-followed athleisure brands come from Australia, United Kingdom, Canada and Sweden, the biggest market is still in the US where the term athleisure first became popular after Lululemon got its start.
Below is the TOP 20 list of the most-followed athleisure brands on Instagram in 2020. The SoMe athleisure analysis 2020 prepared by LTP now includes 565 athleisure brands, and to join the list, brands must have a separate Instagram profile for their athleisure collection.
Feel free to contact CCO Alex Ingildsen - firstname.lastname@example.org, if you want to be informed about the rating of your athleisure apparel brand.