Top 10 oldest Athleisure Brands

May 2019

Check the oldest brands among more than 563 athleisure brands in analysis

The number of athleisure brands are in massive growth, but which brands are actually the oldest athleisure brands in industry?

The most well-known athleisure brand is probably the Canadian brand, Lululemon, but also British Gymshark is one of the main players in this segment.

Read about top 10 oldest athleisure brands here.

#10 Founded 1998 – SOYBU, USA


Based in Denver, Colorado Soybu (Soy-boo) has been creating exceptional and inspired performance apparel since 1998. Soybu is active fashion for life on the go. Whether you’re working out or dressing for a special night out, the apparel is designed for performance, style and fit. The performance apparel is creatively designed to move seamlessly between everyday activities without sacrificing quality or style.

#9 Founded 1998 – SWEATY BETTY, United Kingdom


Growing up living an active lifestyle, Sweaty Betty began after the founder Tamara spotted a gap in the active wear market. After moving to London, she was shocked to find that the women’s sportswear on offer was dark and uninspiring, so embarked on a mission to create beautiful clothes for women who lived similar lifestyles. After being made redundant she teamed up with her husband Simon and Sweaty Betty was born. Named after her determination to make it cool to sweat, Sweaty Betty is a design-driven active wear brand on a mission to empower women through fitness and beyond.

#8 Founded 1998 – LULULEMON, Canada


Founded by Chip Wilson in Vancouver, Canada in 1998, Lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver’s Kitsilano neighbourhood. The first designs were made for women to wear during yoga. Through plenty of feedback from guests, ambassadors and elite athletes, they now design for yoga, running, cycling, training and most other sweaty pursuits for women and men.



The line of active wear from Equilibrium Activewear is hand made using exclusively the finest and highest grade materials available on the market. The clothing will remain vibrantly bright after years of wearing as well as washing and will never fuzz or pill. The clothing line is perfect for workouts of all types and all levels providing complete freedom of movement while still maintaining the skin-like effect and feel.

#6 Founded 1990 – LORNA JANE, Australia


Lorna Jane design high-performance women’s fashion designed for an active life. Fusing together fashion and functionality, the active wear collection is designed to move with you, no matter what you are doing. Lorna Jane sports bras provide maximum support with comfort and breathability. Lorna Jae tights are designed in different styles and fabric, which is why a pair of tights is Sold every 60 seconds.

#5 Founded 1988 – VENICE BEACH, Germany


Venice Beach has been the statement of active lifestyle since 1988. Innovative features, cool design, quality without compromise. Born from the spirit of a legendary place, inspired by the passion for sport, fitness and activity. Fashionable claim and perfect function as the basis of a feminine, individual collection. From gym-style outfits to beach-style swimwear,

#4 Founded 1988 – GAIAM, USA


Gaiam want to do more—help more, live more, be more active. But the idea is to be perfect. Gaiam try to embrace every part of our perfectly imperfect selves—especially when it comes to yoga. That’s why they make yoga, fitness and wellness products, just as you are—from the beginner in you to the expert in you.

#3 Founded 1984 – CASALL, Sweden


As the founders of Sweden’s first women’s gym in 1984, the heritage is in personal, cross-functional, holistic training. Casall started by selling professional gym tools and equipment all over Scandinavia before opening ‘Athena’, one of the first fitness center’s for women in the world. When our female instructors asked us for something beautifully to work out in, the original concept for designer sportswear for women was born. And we just grew out from there.

#2 Founded 1983 – RUNNING BARE, Australia


Running Bare have been empowering women since 1983, giving fitness minded, feminine, fashion forward females the self-belief and confidence to look good and feel great. Running Bare is Australia’s longest running women’s active wear brand, focused on elevated designs, premium finishing and luxurious fabrications.

#1 Founded 1982 – MARIKA, USA


Marika is an active wear brand designed by women foe women in the heart of fashion and fitness in Los Angeles, California. The original women’s fitness apparel brand, founded in 1982, at the height of the aerobics boom. Marika continues to exude inspiration, energy and confidence into present day. Marika is the oldest athleisure brand in industry.

Read about the oldest outdoor brands >>HERE<<

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