From Standard collection to Custom Manufacturing - cycling apparel
The Path to Growth for Small to Medium-size Brands
In the early stages, some cycling brands use private label product to launch and test the market. These products are often generic styles that can be easily modified with a brand logo, labelling and sublimation prints.
The standard solution - standard fit, standard trims, and standard fabric has a place in the market. This approach allows brands to launch with smaller quantities and lower risk. Whilst also giving entrepreneurs a chance to create their own brand without having to design a product from scratch.
Once these brands have gained a foothold in the market and are looking to growth strategies, it’s common to move to custom manufacturing solutions with personalised designs, trims and fit.
The LTP Group are here to help. Alex Ingildsen, CCO at LTP Group states
“LTP’s highly experienced team are here to support brands making the leap from off-the-shelf collections to custom design, we want to provide customers with the tools to build a successful business”
Here, Ingildsen and designer/trend forecaster Chantell Fenton discuss the support LTP can offer these expanding businesses looking to take the next step.
Utilise Our In-house State-of-the-art Technologies And Construction Techniques
Thanks to investment in the latest technologies and equipment, LTP is proud to offer the most in-demand technologies that are revolutionising the next-generation of apparel.
LTP offer stitch-free solutions. From glued, taped or bonded seams to seam-sealed, ultrasonic welded and laser-cut, LTP combine state-of-the-art machinery with expertise to enable brands to push the boundaries and standout in an increasingly crowded market place. Ingildsen states
“Our in-house specialists possess the ultimate understanding of the latest technical innovations and construction techniques. This enables us to help brands elevate their product to the next-level.”
Increasingly popular for active sport and cycling, LTP also offers in-house sublimation printing. This method achieves a greater variety of hues from across the colour spectrum with photo-real quality. Gradation printing is also possible.
Leverage Our Network
LTP has an extensive contact book of gold-standard suppliers that offer best-in-class materials and trims. LTP is happy to advise, assist and share expertise. Sourcing the latest developments in fabrics, trims and technologies is part of the package at LTP. Ingildsen confirms
“Our team of specialists are here to help brands make forward-thinking and sustainable choices as part of their product design and development process.”
Explore Cross-Category Expansion
LTP is an experienced multi-product manufacturer, specialising in technical sport, outdoor, athleisure and sustainable apparel. The team are perfectly positioned to support brands and alleviate pain-points when expanding into new categories. Ingildsen states
“As a brand grows they may want to add more product categories to their range. From outdoor to athleisure LTP can assist with this opportunity. Our product development team have gained a reputation across the industry for delivering world-class products across multiple categories”
If expanding into new categories is high on the agenda read our recent article titled “Cycling Brands Look Beyond The Bikewear market.”
LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, outdoor, athleisure and sustainable fashion. LTP was established in 1991, and is probably the biggest Sport & Outdoor garment manufacturer in Europe with Bluesign and GOTS setups in Lithuania, Belarus, Ukraine and Vietnam
LTP consists of two divisions; LTP Garment and LTP Contract Furniture producing in nine fully-owned factories.
About Chantell Fenton
Chantell is an experienced performance sportswear designer and trend forecaster, with a passion for wellness, technology and function-first design. Chantell has an in-depth knowledge of how to spot and translate the must-have trends and macro shifts for the sports and outdoor industry. For more details visit www.chantellfenton.com