Athleisure brands in massive growth
Check top 20 most followed
in beginning of January 2019. I read an interesting article in New York Post by Lisa Fickenscher that athleisure brands are losing stamina in the fashion world. I partly disagree, and I still see a massive growth in the athleisure market as defined as styles of clothing worn as athletic apparel and at the same also suitable for casual, everyday wear.
Yes, I expect that traditional fashion brands will be challenged in the future, since they are up against hundreds of new functional and often pure online driven athleisure brands, who are experts in the athleisure market and the new younger generations. These brands have built their collection on much more performance driven material, and styles have more technical details than we normally see at athleisure brands from the fashion collections.
The table shows that athleisure brands have massive growth in the number of followers on Instagram - eg Gymshark with 2,7 mio followers compared with 1.6 followers in 2018
The SoMe athleisure analysis 2019 prepared by LTP now includes 377 athleisure brands, and to join the list, brands must have a separate instagram profile for their athleisure collection. As usual, the majority of the athleisure brands comes from USA, UK, Australia, Germany and Canada.
The table shows the 20 athleisure brands with the highest increase in % of the number of followers on Instagram compared with 2018, you can also find the current ranking of all athleisure brands.
Feel free to contact CCO Alex Ingildsen - email@example.com, if you want to be informed about the rating of your athleisure apparel brand.
You can also follow athleisure trends >>CLICK HERE<<
LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, outdoor, athleisure and sustainable fashion. LTP was established in 1991, and is probably the biggest functional garment manufacturer in Europe with bluesign setups in Lithuania, Belarus, Ukraine and Vietnam
LTP consists of two divisions; LTP Garment and LTP Contract Furniture producing in ten fully-owned factories.